How Zaybra powered Kinsta’s plan for product-led growth
Kinsta needed a view into account status, upgrades/downgrades, and growth. Zaybra gave them the ideal visibility solution.
Managed WordPress hosting
Subscription statuses visible on contact records
Company-level revenue reporting
Improved upgrade/downgrade process
Self-service without sales disruption
Product-led growth strategic support
About the company
Kinsta is a premium Cloud Platform designed to make running web projects of all sizes quick and seamless. Their services include Application Hosting, Database Hosting, and Managed WordPress Hosting, all of which are available to use in their easy-to-use MyKinsta dashboard. Kinsta was founded in 2013 and currently serves 55,000+ users from 128 countries around the globe.
As a large-scale SaaS company, Kinsta needed visibility into their account statuses but lacked the integrations that would make it possible. They were ready to start pushing a product-led growth strategy but required stable, interconnected systems that empowered sales and enabled self-service. Kinsta couldn’t do it with HubSpot or Stripe alone – that’s where Zaybra came in.
Use Zaybra to integrate Stripe and HubSpot and track subscriptions on contacts.
Set up reports for company-level revenue and MRR attribution.
Use Zaybra data and monitoring to fuel product-led growth.
After implementing Zaybra, the increase in Kinsta’s account visibility was dramatic. Attribution reporting is now thorough and informative, helping Kinsta to monitor current accounts, upsell, and support growth.
Sales-led and self-service subscription actions work in harmony and statuses are visible directly on each contact record. Kinsta’s product-led growth strategy now has the stable ground it needs to thrive.