How Zaybra powered Kinsta’s plan for product-led growth.
Services
Application hosting
Database hosting
Managed WordPress hosting
Platforms
HubSpot
Stripe
Results
Subscription statuses visible on contact records
Company-level revenue reporting
Improved upgrade/downgrade process
More Results
Self-service without sales disruption
Product-led growth strategic support
About the company
Kinsta
Kinsta is a premium Cloud Platform designed to make running web projects of all sizes quick and seamless. Their services include Application Hosting, Database Hosting, and Managed WordPress Hosting, all of which are available to use in their easy-to-use MyKinsta dashboard. Kinsta was founded in 2013 and currently serves 55,000+ users from 128 countries around the globe.
The Story
Step One
Use Zaybra to integrate Stripe and HubSpot and track subscriptions on contacts.
Step Two
Set up reports for company-level revenue and MRR attribution.
A new way to stack rank accounts on the fly!
With purchase behavior visible even at the company level, you can organize your follow-ups by which products they have, amount spent, longevity, or any other datapoint from Stripe.
The Solution
After implementing Zaybra, the increase in Kinsta’s account visibility was dramatic. Attribution reporting is now thorough and informative, helping Kinsta to monitor current accounts, upsell, and support growth.
Sales-led and self-service subscription actions work in harmony and statuses are visible directly on each contact record. Kinsta’s product-led growth strategy now has the stable ground it needs to thrive.