So you’re using HubSpot alongside Stripe to manage your customers and sales are you? That’s a good choice! They’re the dream team when it comes to business management.
But accepting payments is where you’ve hit a snag. You need that green to keep your business going, but HubSpot’s native Stripe integration isn’t cutting it for you. So, you set out in search of a quick and easy way to get your Stripe info into your HubSpot. And then you found two: Zaybra and Cartfuel.
Both allow you to integrate Stripe with HubSpot. But they do so in different ways. Let’s look at how they handle Stripe data.
How Zaybra adds Stripe data to HubSpot
Zaybra’s biggest selling point is its ability to transfer Stripe customers, payments, and subscriptions to your HubSpot! Records, both old and new, will be brought over to your HubSpot as three different object records.
- Customer records will be created as contact records in HubSpot.
- Subscriptions will be created as Zaybra Subscriptions in HubSpot.
- Payment records will be created as Zaybra Transactions in HubSpot.
If you’re worrying about having to associate all those different records together manually, I have some advice for you: Don’t. Zaybra will take care of the associations for you. So pop open a bottle of your favorite soda and relax!
How Cartfuel creates HubSpot data
Cartfuel also can create records for you in HubSpot. But it doesn’t pull it directly from your Stripe account.
Its main function is to create checkout pages for your website. When a customer buys something from one of these pages, the app will automatically create a contact record for him or her in your connected HubSpot account.
How Zaybra handles Stripe subscriptions
I briefly mentioned Zaybra Subscription objects earlier, but I’d like to go into more detail. Whether your Stripe subscriptions are pre-Zaybra or newly created, the app will bring them over to your HubSpot as Zaybra Subscription records.
As I said before, it will be associated with its respective contact. But with it being an object record, there are many properties to help you keep track of the fine print!
Information such as the products being bought with the subscription, the MRR, and the status will be displayed. “But what if the subscription gets changed or canceled in Stripe?” Fear not! Zaybra will just snap its fingers and update the record in HubSpot.
No need for all of that extra info? No problem! Because Zaybra Subscriptions are object records, you can customize them to suit your needs!
How Zaybra handles Stripe payments
Hey, wait! Isn’t this the part where I talk about how Cartfuel handles subscriptions? I’ll get to that, I promise! But to make a better comparison, I need to talk about Zaybra again quickly.
Anytime a payment is made on Stripe, be it for a subscription or a one-time purchase, it creates a Zaybra Transaction record for it in HubSpot. And just like subscriptions, the app associates that record with its respective contact.
Product information such as the name, the price, etc. get logged onto that transaction object as properties! You can then utilize them in HubSpot reports.
How Cartfuel handles subscriptions and payments
Cartfuel’s primary function is to help you create payment pages for your HubSpot and/or Wordpress website. So when it comes to handling subscriptions it sort of… doesn’t. At least not any differently than it would a payment.
When a purchase (be it a subscription or one time) is made on one of your payment pages, Cartfuel creates a contact record for the customer if one doesn’t already exist. But it doesn’t create any subscription or transaction records. Instead, a list of information is shown off in each contact records’ Activity section.
If that’s all you need, great! But this makes it a lot harder to utilize HubSpot’s reporting feature. You’d have to manually enter things like MRR when Zaybra can do that automatically.
Ok, maybe I’m a little biased here, but Zaybra is clearly the winner regarding Stripe - HubSpot integrations. All of your Stripe data is brought seamlessly over to HubSpot while you kick back!
If you enjoyed this post, why not share it with your friends? And by the way, Zaybra can create checkout pages, too. See it in action in this blog post on The Difference Between Hosted Invoices and Payment Links In HubSpot!